Since 15 years we deliver the creative content fueling the andro communication to position the German brand as one of the global players in table tennis.
RASANTER LAUNCH CAMPAIGN
Marketing concept for the multi-staged global campaign introducing the new table tennis rubber.
Table tennis rubbers are the most important products within the range of table tennis brands. With the new RASANTER rubber andro offers a true top of the range product, particularly developed to match the new cell free plastic ball.
Development of product name and brand „RASANTER“
Concept and RASANTER packaging design
Development and layout process for the new microsite as the prime communication platform promoting the new rubber.
Layout of various anmimated banners linking tot he RASANTER microsite and the andro Youtube channel.
Concept for a multi-staged social media campaign featuring the RASANTER rubber.
Production of teaser clips in advance of the international sales start.
Development of retail sales support tools in advance of the sales start.
Concept and artwork for a newspaper styled flyer featuring the story behind the RASANTER product development.
Design of RASANTER branded promotional products.
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