The German bicycle manufacturer Cycleunion, owner of the brand KREIDLER, runs his own factory mountainbike team, called Kreidler-Werksteam.
KREIDLER-WERKSTEAM
The communication concept is designed to increase the brand awareness in the markets for sportive bikes. The campaign features the authentic all day training situations and the special race day moments.
Microsite
Concept and screen layout of the communication platform for all stories around the Werksteam.
Key-Visuals
Development of the campaign design markers and image direction.
Social Media
Set-up of the Facebook team and rider pages.
Print
Artwork for signature cards, posters and event invitations.
Postproduction
Retouching the outdoor shooting results
Video
Production of race day videos.
Contact
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