Flöz – anything but superficial.
The Ruhr region is our home and our inspiration.
The days of coal and steel may be over, but the mentality – that special blend of openness, authenticity and hard work – remains.
And even though we are rooted in the region, our ambitions extend far beyond it. We teamed up with companies from the product idea to market launch and create design solutions that sustainably increase brand value – strategically. Creatively. Effectively.
As a design agency, we serve clients from all over the world, including China, Europe and even Baden-Württemberg.
We work creatively and results-oriented, in an uncomplicated and cooperative manner. We have a keen sense for current trends and at the same time a critical eye for the latest hypes.
Our team of marketing experts, concept developers, designers, AI specialists and content professionals offers tailor-made solutions for our clients' brand communication – from start-ups to global players. When you choose to work with us, you are choosing long-standing experience and ideas that go beyond the mainstream.
Because there's one thing we've learned in 35 years at Flöz:
only those who dig deep will find something of value.
1989
Flöz was founded by designers Peter Golz and Oliver Wahl in Essen in 1989, initially as an industrial design agency. In 1993, another team was established in the field of communication design, and Flöz developed into a full-service agency.
Since then, both teams, 3D design and marketing, have been working together in an interdisciplinary manner under one roof, resulting in valuable synergies for both teams in their daily project work. We can professionally deliver creatives in the areas of packaging development, P.O.S. and trade fair design, 3D animation and CGI visualisation in-house, which makes processes efficient, linear and uncomplicated for our customers in particular, without the need to manage external interfaces. This speeds up processes, reduces friction losses and ensures consistent results across all touchpoints.
Those who, like us, also design products develop a special product expertise that offers decisive advantages in all phases of market launch. We know the USP of a product – and we know the target group's expectations of the product. This enables us to develop a coherent narrative and relevant storytelling, including a campaign for the product, more quickly.
Human first
AI has also significantly changed our work, simplifying workflows, expanding the design toolbox and creating new areas of expertise.
But only through the interaction of human creativity and AI technology can we set new standards in brand communication. The unreflective use of AI only leads to a uniform brand look. Even though AI tools enable us to make our processes more efficient and create new visual worlds in many areas, we continue to focus on ‘human first’. In a world full of synthetic content, human authenticity and credible brand experiences are becoming the new currency in brand communication.
For us, technology remains the tool, while human creativity and ideas make the difference.
Not only in the sports industry, recruiting, employer branding or the B2B sector, people expect credible stories, genuine emotions and authentic moments more than ever before – the key to building brand value and brand loyalty.
Competencies
In addition to strategic consulting, Flöz offers a broad portfolio of creative services and competencies. Upon request and depending on the task at hand, we support our clients in all areas of brand development and brand management or provide a complete marketing toolbox for the go-to-market process and product launch.
We distinguish between four areas of expertise, into which the individual services are classified. Under the menu item ‘Competencies’, we offer case studies and further information about our service portfolio.