fast is feared
Few brands can look back on a history in boxing comparable to that of adidas. The legendary Church Street Gym in New York was chosen as the authentic backdrop for the content of the ‘Fast is Feared’ campaign. Among the protagonists is former WBO World Champion Heather ‘The Heat’ Hardy. We handled the post-production of the image and video material, developed the campaign visuals and produced several videos.
Key visuals
Creative concept and key visuals for a multi-channel boxing campaign supporting the launch of the adidas Boxing product range under the slogan ‘Fast is Feared’.
Launch clip
Concept, editing and production of teaser videos for the launch of the ‘Fast is Feared’ campaign.