OWN THE ROAD
Since the days of Eddy Merckx, the brand with the three stripes has been a player in international road cycling.
And with Jan Ullrich's victory in the 1997 Tour de France, our collaboration with adidas and adidas licensees began. With ‘own the road’ and ‘get warm’, we transformed the content into visually compelling, flexibly scalable key visuals for online banners, e-commerce teasers and event banners.
Key visuals
Post-production of image material from several photo shoots. Design of key visuals for the market launch campaign for the summer cycling collection.
Own the road Campaign
Layout of web header motifs for online shops.
EUROBIKE EXHIBITION STAND
Design of graphics and banners for the adidas Cycling stand at Eurobike.
Get Warm
Layout of campaign visuals for the launch of the Road Cycling apparel fall/winter range.
