DATA DRIVEN PERFORMANCE
Table tennis rubbers are the most important product range for any table tennis brand. Rubbers are a decisive factor in player performance. They are the result of complex chemical development work.
We delivered a cross-media campaign for the new andro flagship product, including naming, product branding, messaging, and teaser video.
Naming & BRANDING
NUZN was developed as a short, concise product name and the corresponding logo was designed to build the product brand.
Campaign and Key Visuals
For experienced table tennis players in the upper leagues, and especially table tennis professionals, switching to a new rubber is a sensitive issue, not to say a risk. Will switching to a new material bring the desired success? Often, the finest nuances of the rubber determine victory or defeat. The campaign plot addresses precisely this question. andro opted for an authentic approach based on modern training analytics. With data-driven training analysis and Spinsight technology, the player's stroke performance can be precisely documented by measuring the ball parameters of spin, speed and flight curve. In the campaign, players are analysed using the before/after principle and the improvement in performance is objectively.
documented. Subjective advertising claims are replaced by objective performance measurement. Laboratory tests are at the heart of the campaign. The test procedure gave rise to the product claim ‘data-driven performance’ and the headlines.
The key visuals illustrate the ‘data flow’, the measurement data generated by the training analysis, and reinforce the claim ‘data-driven performance’.
ALL SCIENCE, NO FICTION.
Launch Video
The campaign launch clip was produced with andro testimonial Simon Gauzy (bronze medallist at Paris 2024).
Packaging
The pure TT rubber is visually almost indistinguishable from competitors rubbers.
Therefore, packaging is of central importance, as it takes over the product image in communication and at the point of sale.
Layouts
Marketing teams and sales partners can use variable layout templates to create international catalogues, flyers and magazines.
