Me, myself and eye
As a specialist in bicycle helmets and sports eyewear, CRATONI has been one of the leading international brands in cycling for over 40 years. Content and a complete marketing toolkit are to be created for the new Cratoni Eyewear collection.
Messaging, Claim, Key Visuals
Those who choose Cratoni eyewear are looking for the best eye protection and personal style – not recognition through a brand-relevant status symbol. It's about me and my eyes. This led to the creation of the claim ‘Me, myself and eye’, inspired by the song of the same name. The newly developed key visuals and headlines convey the storytelling of the various applications, from sport to lifestyle, in layouts that can be formatted matching the different channels.
Campaign Video
The first launch video presented the complete eyewear range.
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Mehr InformationenWorkbook
A comprehensive dealer workbook was designed for online and offline retailers to accompany the B2B launch of the eyewear collection.
CGI Product Video
Using the 3D data of the hero product, the C-Matic, we were able to work with our product designers to showcase the technologies and benefits.