Video und Photo Content
The imagery embodies the dynamism, speed and aesthetics of classic cycling. The minimalist background puts the focus on the athletes wearing helmets. There is no distracting Alpine backdrop, no peloton to detract from the product's starring role.
Key Visuals
With key visuals and a new, consistent layout concept, we bring the campaign idea to life visually. Headlines emphasise the USPs of the helmets. The messaging is short but concise, without overloading it with bullet points or details. For the product launch, the key visuals are used in various formats as web teasers, online banners, in the catalogue and as part of the trade fair graphics.
Video Production
The video material was used to create various campaign films for the website and social media, ranging from mood clips to informative tech talk videos.