Trust is key!
Marquardt is a pioneer in keyless go systems for the automotive sector. The new S3 door handle sensor allows vehicle doors to be opened without using a key fob (remote control) thanks to a sensor built into the door handle that reliably detects human touch. The USP of the Marquardt solution is its reliable operation regardless of weather conditions such as rain or ice. Various communication tools were developed for the market launch of the system – from white papers to CGI animated films.
Key Visuals, Landingpage
Following the technical briefings, a messaging platform was set up that delivered the USP of the system solution as headlines, sublines and text information. On this basis, the first key visuals for the landing page, customer magazine and social media channels were designed. ‘Trust is Key’ became the central message across all communication tools.
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Animated film
In order to visualise a clearly understandable system function, the 3D data of the system was ‘simplified’ and processed into animated sequences. The weather-independent function of the sensor, i.e. the advantage for the end customer, was realised with a pleasantly simple comic strip.