Light speaks
Mechatronics specialist MARQUARDT is one of the world's leading OEM suppliers of vehicle interior components. Marquardt has further developed the existing ambient light into an intelligent and interactive interface by translating signals from the onboard media or vehicle sensors into intuitively perceptible light signals. For example, visual warnings are given when the distance is too short or in other critical driving situations. For the first steps of the B2B product launch, we developed key visuals and headlines for the website and produced a demo video.
KEY VISUAL
For the first stages in the marketing funnel, awareness and interest, the Dynamic Light innovation was presented with inspiring images with concise, memorable headlines, without getting lost in a list of bullet points.
LANDING PAGE
The campaign visual was used across various communication media, including as a website header for the product's landing page.
Video production
The storyboard for the first demo video combines the three elements of development process, production and field testing in driving mode. We casted an authentic developer from the Marquardt project team as the presenter and storyteller. The tech talk explains the system advantages in voice-over and portrait format. Cut-in shots from production integrate the message ‘made by Marquardt’. The video is an example of a complete video production by our team, from script, organisation and cam operation to the final edit.