Unlock mobility
Mechatronics specialist Marquardt has always been a pioneer in access and authorisation systems for vehicles. The modular digital key platform PND3 closes the gap to mobile devices and enables unlimited applications and uses that go far beyond keyless functionality. Using a smartphone as an authentication device opens up a comprehensive digital user experience and enables mobile vehicle settings and shared use of the digital key. PnD3 is the key to many mobility solutions, including fleet management, car sharing, easy delivery and keyless car rental services. To launch the new technology, we developed initial campaign creatives, a messaging platform and demo videos.
Messaging and Key Visuals
Using a multi-level messaging platform, we clearly structured the USP and problem-solving capabilities of the solution and developed initial headlines and text modules. With key visuals, we translate Marquardt's positioning as an innovation leader for vehicle connectivity and mobility into internationally understandable campaign visuals.
Sales Pitch Deck
A sales pitch deck was used to present the system components, scalability and key technologies in a clear and easy-to-understand manner. The sales pitch deck optimises the sales teams' presentations in B2B communication and supports lead generation.
VIDEO TOOLBOX
From full length launch video to short demo clips on the individual system components, a complete video toolbox was produced, from studio production and editing to 3D animation sequences.