Table tennis and you
Schöler Micke is Europe's leading table tennis specialist and has been known as a multichannel brand in the D2C sector for 50 years. Almost all employees are active players or can look back on a successful table tennis career. Customers experience authentic expertise throughout the entire customer journey. Credibility as a brand core is crucial when it comes to successfully advising end consumers in this highly technical sport. After 20 years, Schöler Micke has decided on a cross-media rebranding to meet the new requirements, especially those of digital applications.
Logo Design
The starting point for the rebranding was the modernisation of the brand logo.
The redesign of the logo was intended to symbolise the original idea of the rotating ball more strongly and to offer a linear, horizontal format for optimised branding of the online shop.
Die Überarbeitung des Logos sollte einerseits die ursprüngliche Idee des rotierenden Balls wieder stärker symbolisieren und zum anderen eine lineare, horizontale Formatierung für ein optimiertes Branding des Onlineshops bieten.
Brand manual
The new brand manual provides easy-to-use design guidelines for the cross-media Schöler Micke brand world, supporting internal and external teams in all branding tasks and ensuring consistent brand communication.
Brochures and Mailings
The Schöler Micke catalogue continues to prove itself as a powerful communication tool with high acceptance and
impact in the customer orientation phase. The new corporate identity concept has also been applied to the mail order catalogue and promotional mailings.
