PALLAP - just another word for performance
Padel is currently the fastest growing sport in the world. Understandably, this trend is attracting new investors as well as established sports brands. Our client is a start-up, a global team of industry professionals with a passion for padel. And they have commissioned Flöz to develop a new brand for the sport of padel.
The only specification given was the brand name: ‘Pallap’.
The to-do list included the complete brand setup, from logo design and product design to the development of all digital communication measures for the entire brand launch.
Brand Design
The positioning of the new brand was developed in workshops. The sport is currently dominated by traditional tennis brands and a few early Spanish padel brands, which are themselves strongly oriented towards the tennis market. Pallap was to define a purist, design-oriented alternative.
The Pallap brand positions itself as a performance brand while also reflecting the new lifestyle of the padel community beyond the previous tennis image. Since Pallap is a palindrome and the P appears at the beginning and end of the word mark, the P was chosen as the brand logo and placed next to the new word mark.
engineered performance
Brand manual
A brand manual was created for the initial communication and branding tasks.
Product branding
The first collection of rackets and racket branding was developed at the same time as the brand development. A clear branding concept was used to define a consistent, impressive design language with high recognition value. The unique design of the rackets visualises the high degree of innovation of the products.
The racket design was also transferred to a collection of accessories. Based on the brand manual, the first packaging layouts for the padel accessories were created.
Key Visuals, Headlines und Campaign
What does a new brand stand for? Every new market entrant is confronted with this question from the community. With our first headlines, we provide the answer in a surprisingly simple way:
pallap. just another word for performance.
pallap. just another word for precision.
pallap. just another word for power.
To create image and video content for the online shop and communication surrounding the brand launch, our photo team conducted the first photo/video shoot of the new collection. WAP's brand-new court in Essen provided the perfect setting for the shoot with the pallap testimonials.
Social Media, Brand Launch Video
We chose Instagram as the most relevant social media channel for the padel community and used it as the primary platform to prepare for the brand launch. Pallap was introduced to the community through reels, stories and static posts.
Online shop
As part of an omni-channel strategy, the corporate website was also designed as an online shop.
